OUR STORY
Founded in 2019, ThousWinds creates innovative outdoor gear with precision and passion. Designed for both beginners and seasoned explorers, our products combine functionality with modern aesthetics—perfect for camping, hiking, and all your outdoor adventures, keeping you comfortable no matter the environment.
Inspired by the philosophy “With Reverence Comes Fearlessness,” we believe in embracing challenges while honoring nature, encouraging personal growth through exploration. Our slogan, “As Free As The Wind,” captures our core spirit: moving in harmony with nature, facing the unknown with courage, and finding strength in effortless freedom.
Vision
From first-time adventurers to seasoned explorers.
We stand behind those who push boundaries and embrace the wild—serving as a quiet source of confidence through products built with integrity and care.
Mission
Encouraging people to "step outside" and connect with nature.
Escape the hustle of daily life, and discover peace and balance within through outdoor exploration.
「 ThousWinds x Wind in 」
We’ve created a lifestyle brand space that brings together outdoor adventure and camp coffee — 「Wind in」, a realization of the original vision behind ThousWinds.
More than just a physical store showcasing the full range of ThousWinds products, it’s a place to enjoy coffee and the spirit of camping, and a platform for outdoor lifestyles with endless possibilities for collaboration.
Fearless with Reverence
Our co-founder, Ms. Zhang Xuchai, is a mountaineer with experience climbing 14 snow-covered peaks.At 5:15 AM on September 26, 2025, she carried the Gale Core 40 to the summit of Manaslu—the world’s eighth-highest peak. Marking yet another remarkable milestone in her mountaineering journey.
